Jospong NextGen—the youth wing of the Jospong Group of Companies (JGC)—has kick-started a nationwide sanitation awareness campaign to promote cleaner communities across Ghana in anticipation of the National Sanitation Day relaunch this May.
The campaign officially began on Easter Friday, April 18, 2025, in Obomeng, Eastern Region.
With a strong focus on youth engagement and environmental consciousness, the initiative aims to educate the public on the importance of proper waste disposal and healthy living while creating excitement around the return of National Sanitation Day.
Over the Easter weekend, the Jospong NextGen team connected with drivers, traders, and residents in Obomeng, Atibie, and Mpraeso.
The response from the public was overwhelmingly positive, with many pledging their support and proudly displaying campaign stickers to promote the clean-living message.
National Sanitation Day, once reintroduced, will see the first Saturday of every month dedicated to nationwide clean-up exercises—an effort to reinforce the culture of environmental responsibility.
Speaking during the campaign, Akosua Bosompemaa Amoako, Lead of Jospong NextGen, stressed the campaign’s alignment with government efforts to revive the national clean-up agenda.
“Our goal is to create awareness and drive behavioural change. We’re reminding everyone that waste must be disposed of properly, using designated bins—not just thrown anywhere,” she said.
Ms. Amoako explained that Kwahu was deliberately chosen as the campaign’s starting point due to the massive crowds drawn by the Easter festivities.
“Kwahu becomes a hub for people from all over the country during Easter. It’s symbolic and strategic—a great opportunity to reach a wide and diverse audience with our message, ” she explained.
She noted that the campaign marks the beginning of a long-term movement and commitment to taking this message to every corner of Ghana adding, “With support from the Ministry of Local Government and other partners, our youth-driven campaign is gaining momentum.”
The initiative has already attracted the backing of major stakeholders including Zoomlion Ghana Limited, The Church of Pentecost, and the Environmental Service Providers Association (ESPA). The team hopes to bring more organisations on board as the campaign expands nationwide.
“This is more than just a clean-up exercise. It’s about shifting mindsets. Many sanitation challenges in Ghana stem from habits and attitudes. Through this campaign, we want people to take ownership—use bins, avoid littering, and become champions of sanitation in their communities,” she stressed.
She applauded the energy and excitement from the public as amazing, stressing that it shows Ghanaians are ready for change, and together can build a cleaner, healthier nation.
