John Mahama, the National Democratic Congress (NDC) presidential candidate, securing the 8th position out of 13 candidates on the ballot paper may seem insignificant at first glance. However, this placement poses significant challenges that could impact his chances of winning the election.
Research has shown that candidates positioned at the top of the ballot tend to receive more votes due to the “primacy effect.” This psychological phenomenon makes voters more likely to remember and choose candidates listed first. With Mahama at number 8, he risks being overshadowed by candidates above him.
Voter Fatigue
The ballot paper’s length, featuring 13 candidates, increases the likelihood of voter fatigue. As voters scan the list, they may become overwhelmed or lose focus, potentially overlooking Mahama’s name. This could lead to reduced votes and a lower turnout for the NDC.
Lost in the Shuffle
Mahama’s placement in the middle of the pack makes it harder for him to stand out. With multiple candidates above and below him, his name may not resonate as strongly with voters. This middle child syndrome can make it challenging for Mahama to capture the attention of undecided voters.
Long Way to go.