Two years after the deadly global pandemic, the travel and tourism industry is already showing signs of recovery in many parts of the world.
Ghana is one of the worst performers worldwide but among the best in Africa per the recently released World Economic Forum (WEF) Travel and Tourism Development Index (TTDI) 2021 report.
The 2021 edition of the index assesses 117 economies, identifying key factors in enabling the sustainable and resilient growth of travel and tourism economies.
The index also provides a strategic benchmarking tool for businesses, governments, international organisations and others to develop the Travel &Tourism sector.
According to the report, Sub-Saharan Africa (Africa) has had the greatest improvement in TTDI performance since 2019, with 17 out of the 21 regional countries covered by the index increasing their TTDI scores.
However, the report noted that the regiion still lags behind other regions, undermining its great potential as a T&T economy.
In terms of travel and Tourism, Ghana (101st) plays second fiddle to Cape Verde as the top scorers in Eastern, Southern and Western Africa were Mauritius, South Africa and Cape Verde (82nd), respectively.
However, the report ranks South Africa as the African country with the largest T&T economy.
Top 10 economies in Sub-Saharan Africa enabling Travel and Tourism development.
1. Mauritius
Global ranking – 62nd
2. South Africa
Global ranking – 68th
3. Botswana
Global ranking – 76th
4. Kenya
Global ranking – 78th
5. Tanzania
Global ranking – 81st
6. Cape Verde
Global ranking – 82nd
7. Namibia
Global ranking – 88th
8. Rwanda
Global ranking – 89th
9. Zambia
Global ranking – 98th
10. Ghana
Global ranking – 101st
Source: norvanreports