Ghanaian Social Media Influencers have been urged to use their various social media platforms to promote positive awareness to enhance their self-development and that of the nation.
The Deputy Director of Communications at the Office of the President, Mr. Jefferson Sackey made the appeal while speaking at the 2023 Influencers Conference in Accra on the topic *The Role of Social Media Influencers in National Development.”
“As influencers, you are leaders of your many followers. Your social media activities could add value to you and your society if used wisely.”
He added “your engagement in meaningful discussions can bridge gaps, cultivate understanding, and drive consensus on critical matters, contributing to the overall growth and harmony of our nation.”
Mr. Sackey who is also a Parliamentary Candidate Aspirant for the NPP in Ablekuma Central Constituency, warned the youths to be careful of what they do in the cyberspace, explaining that from their social media posts, comments and tweets, opinions could be formed about their character and disposition to issues and people.
The Influencers’ Conference is a forum that assembles public relation professionals, bloggers, vloggers, celebrities and others within the creative arts and media industry – to reach and touch issues affecting our society. It is a platform where change makers, ready-made and upcoming influencers are taken and made marketable in an environment where they build deeper understanding, connect, and share experiences.
During an open session, the UN Resident Coordinator to Ghana, H.E. Charles Abani and Mr. Jefferson Sackey took questions from participating Influencers’.
H.E. Abani enjoined the youth to make the best use of the opportunity to learn more about optimizing the benefits of social media.
He underscored the capability of social media to transform businesses and lives.
He charged the youths to always nurture positive thoughts and harness the power of social networking to transform lives.