Rapper Kendrick Lamar will headline the Super Bowl halftime show, the National Football League and Apple Music announced on Sunday.
It will be the second time the Grammy and Pulitzer Prize-winning artist will perform in one of the most coveted events in music – but will be the first time he is the main act.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why,” Lamar said in a statement. “They got the right one.”
The Super Bowl will be held on 9 February in New Orleans, Louisiana.
Lamar performed alongside Dr Dre, Snoop Dogg, Eminem and Mary J Blige at the 2022 Super Bowl show.
The show earned an Emmy Award for the category Outstanding Variety Special (Live).
The Compton-born rapper, 37, is known for being one of the most inventive lyricists in the hip-hop genre. In 2018, he became the first hip-hop artist to win the Pulitzer Prize for music.
“Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop,” said NFL’s Head of Music Seth Dudowsky in a statement.