The Chief Executive Officer (CEO) of AT has urged musicians to utilize the transformative power of digital platforms to promote their music.
According to Leo Skarlatos, the CEO of AT formerly AirtelTigo, it is inspiring to see how artists today are using digital tools to break barriers, reach wider audiences, and create movements that resonate beyond borders.
He stated, “We at AT, are proud to be part of an ecosystem that fosters digital creativity and innovation.”
Mr. Skarlatos assured that the Telecommunication giant remain committed to supporting innovation in the arts industry and continues to encourage creative excellence across all sectors, particularly in the digital space.
The AT CEO gave the advice when he presented the “Digital Act of the Year” award to Medical as the Artist winning that category.
As Mr. Skarlatos, handed the award to Medical, the audience erupted in applause, cementing the recognition of an individual whose impact on the digital music scene will be remembered for years to come.
The Digital Act of the Year category, a fiercely contested one, honors musicians who have leveraged digital platforms to create significant impact, showcasing exceptional innovation in the use of technology to engage with audiences globally.
The winner of this year’s Digital Act of the Year award, Medical was acknowledged for his outstanding contribution to the digital music space. With millions of streams, an engaging social media presence, and innovative content that captivates audiences, Medical stood out as a pioneer in the digital age of music.
In a night filled with glitz, glamour, and electrifying performances, the prestigious 3Music Awards took center stage at the La Palm Convention Centre, in Accra on Saturday.
The 3Music Awards, known for recognizing excellence and creativity in the music and entertainment industry, brought together top musicians, industry professionals, and a sea of excited fans.
The evening was filled with memorable performances from some of Ghana’s finest musicians, like Nacee, Akwaboah, Kweku Smoke, Piesie Others and the Digital Act of the Year award marked a significant moment in celebrating the fusion of music and technology in the modern era.
The 3 Music Award is Ghanaian music awards ceremony held annually since 2018 to celebrate Ghanaian music. It was established by the 3Music Network.