The preparations for the 13th African Games are in full swing as the LOC plans to brand Accra with the tournament’s logo and colors. The LOC revealed its branding strategy at a media briefing held at its Abelemkpe office over the weekend.
The Deputy COO of the LOC, Mr Reks Brobby, explained that the branding exercise will help to raise public awareness and attract sponsors for the Games.
He said: “The LOC has embarked upon a vigorous semiotic campaign to increase visibility. We have already started branding Accra. Branding at the Kotoka International Airport is underway. The airport branding will alert our brothers in the Diaspora and Ghanaians abroad who usually visit the home of our preparedness to host the rest of Africa.”
Mr Reks Brobby also mentioned some of the key locations in Accra that will be branded for the Games.
He said: “We started from King Tackie Tawiah to Aburi, King Tackie Tawiah to Kasoa. We are doing King Tackie Tawiah to Osu High Street and King Tackie Tawiah to Teshie.”
The Media Sub Committee Chairman of the LOC, Dan Kwaku Yeboah, commended the media for their support and cooperation and stressed some of the media activities that the LOC has undertaken so far.
“The LOC embarked on a media tour both in Accra and Kumasi and had very fruitful stakeholder engagements with the Sports Writers Association of Ghana (SWAG),” he said.
“We have a very functional website with multiple languages to meet the African Union’s requirement, as well as official social media pages of the LOC,” he added
“Additionally, the LOC has introduced a Newsletter and we are also working on signing a memorandum of understanding with the various radio stations and online portals across the country as media partners,” Kwaku Yeboah said.
The Executive Chairman of the LOC, Dr Kwaku Fosu-Asare, implored the media to project the Games positively. He seized the opportunity to thank the Government and the Ministry of Youth and Sports for their unwavering commitment to hosting a successful African Games.
Some members of the LOC namely Mr Sampson Dean, Head of Transport, Dr. Beatrice Dwumfour Williams who is in charge of Anti doping, Mr Halid Osman Ahmed responsible for Security, Dr. Kwame Baah Nuaku in charge of Marketing, and Madam Joyce Datsa who heads Accommodation and Logistics, Mr. Ernest Danso, the Chef du Mission for Team Ghana, also took turns to address the media.
The Chief Operating Officer of the LOC, Dr Emmanuel Owusu Ansah, and a member of the LOC, Mr Kwesi Mantey, also answered some questions from the media.
Vice President of SWAG, Mr. Charles Osei Asibey; astute journalist, Mr. Karl Tuffour and some members of the LOC Media Sub Committee, Mr. Maurice Quansah and Rosalind Amoh (Master of Ceremony) were also in attendance.