Sammi Awuku, a distinguished political figure and former National Organiser of the New Patriotic Party (NPP), has been appointed as the Vice President of SME Global for Africa.
Awuku, who also a Member of Parliament (MP) for Akuapem North Constituency in the Eastern Region, brings a wealth of experience in political leadership, economic policy, and grassroots mobilization to this esteemed position.
His appointment was confirmed in an official letter dated March 10, 2025, signed by Lilia Heitz, Secretary General of SME Global. The letter highlights the significance of his role in advancing the organization’s mission, stating:
“On behalf of the Executive Office of SME Global, I am pleased to formally confirm your appointment as Vice President of SME Global of the IDU. We are confident that your contributions will be instrumental in driving our mission forward and fostering impactful initiatives. We appreciate your willingness to take on this responsibility and look forward to working together to strengthen the SME landscape globally. Once again, congratulations, and welcome to SME Global.”
About SME Global: Supporting SMEs and Startups Worldwide
SME Global serves as the trade and economic arm of the International Democrat Union (IDU), a global alliance of center-right political parties committed to promoting democratic values and economic freedom. The organization plays a pivotal role in shaping pro-business policies, advocating for low taxation, economic responsibility, and the reduction of bureaucratic barriers that hinder entrepreneurial growth.
As a platform for policymakers, business leaders, and industry stakeholders, SME Global provides strategic insights and fosters international collaboration to support the growth of small and medium-sized enterprises (SMEs) and startups across the world. With SMEs accounting for over 90% of businesses and 50% of employment worldwide, SME Global’s initiatives aim to create a conducive environment for business growth, job creation, and economic development.
The organization actively works to:
Provide networking opportunities for SME leaders, policymakers, and investors.
Influence policy reforms that reduce taxation and bureaucracy for small businesses.
Foster global partnerships to drive investments and market expansion for SMEs.
Empower startups and entrepreneurs with resources, mentorship, and training.
The Significance of Awuku’s Appointment for Africa
Africa’s SME sector plays a critical role in driving economic growth, contributing over 50% to GDP in many African countries and providing employment for millions. However, many SMEs on the continent face systemic challenges, including limited access to finance, inadequate infrastructure, complex regulatory frameworks, and global market integration issues.
As Vice President of SME Global for Africa, Mr. Awuku is expected to spearhead strategic initiatives aimed at addressing these challenges and unlocking new growth opportunities for African SMEs. His role will focus on:
1. Championing Pro-SME Policy Reforms
Awuku will work closely with African governments, business associations, and international partners to push for policies that:
Reduce taxation and administrative bottlenecks for SMEs.
Create favorable trade agreements that benefit small businesses.
Enhance access to low-interest financing and investment opportunities.
2. Strengthening SME Networks and Regional Collaboration
Under his leadership, SME Global will facilitate greater engagement between African SMEs, multinational corporations, and financial institutions. This will help bridge the gap between emerging businesses and global supply chains, technology, and funding sources.
3. Promoting Digital Transformation and Innovation
With Africa experiencing rapid technological advancements, Awuku will advocate for policies that support digital entrepreneurship and access to e-commerce, fintech, and digital infrastructure for SMEs. This will be essential for boosting competitiveness, increasing exports, and driving economic inclusion.
4. Enhancing Access to Markets and Trade Facilitation
Through his role, Awuku will promote regional and international trade partnerships, ensuring that SMEs in Africa can access larger markets, export opportunities, and cross-border investment platforms. SME Global will work closely with organizations such as the African Continental Free Trade Area (AfCFTA) to optimize trade benefits for small businesses.
5. Building Capacity and Entrepreneurial Training
Awuku will also lead efforts to equip young entrepreneurs and SME owners with the skills needed to navigate the evolving global economy. SME Global will expand its initiatives in:
Business mentorship and leadership training.
Workshops on financial literacy, digital marketing, and innovation.
Access to accelerator programs for high-potential startups.
A Strong Background in Leadership and Economic Advocacy
Sammi Awuku’s political career has been marked by effective leadership, grassroots mobilization, and youth empowerment. As a former National Organiser of the NPP, he played a key role in the party’s success in national elections and has been instrumental in driving pro-business policies and youth employment programs in Ghana.
His expertise in political strategy, public engagement, and economic policymaking positions him as a strong advocate for SME development in Africa. His appointment signals a renewed commitment to leveraging political influence, private sector partnerships, and international collaboration to strengthen Africa’s SME ecosystem.
Looking Ahead: The Future of SMEs in Africa
With global economic trends shifting towards digital economies, sustainability, and innovation, SME Global’s work in Africa will be critical to ensuring that African businesses remain competitive. Mr. Awuku’s tenure will be closely watched by stakeholders in business, politics, and development as he seeks to champion a more inclusive, business-friendly Africa.
His appointment underscores SME Global’s recognition of Africa’s potential as a hub for entrepreneurship and economic transformation. By removing barriers, fostering innovation, and empowering small businesses, Awuku’s leadership is expected to pave the way for a more resilient, dynamic, and globally connected African SME sector.
