The Era of Omnichannel Retailing and the Faith of Conservative Brands
Omnichannel retailing is a retail concept that unifies all consumer touchpoints into a seamless experience. Verhoef et al. (2015) describe ...
Read moreOmnichannel retailing is a retail concept that unifies all consumer touchpoints into a seamless experience. Verhoef et al. (2015) describe ...
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