The Young Elephants Study Group, a youth-focused faction within the New Patriotic Party (NPP), has launched an independent investigation into the party’s defeat in the 2024 general elections.
The initiative aims to complement the ongoing efforts of the party’s official committee.
In a press release dated 11 January 2025, the group announced its commitment to identifying key factors that contributed to the NPP’s electoral loss.
The investigation will focus on voter apathy among Generation Z, the non-participation of polling station executives, the impact of government policies on voter behaviour, low voter turnout, and potential rifts between the government and the party.
“Although the party has established a committee to analyze the loss, we believe diverse perspectives are essential for the NPP’s progress. Our findings will complement the party’s efforts and offer broader insights to strengthen and unite the NPP,” the group stated.
The youth-led initiative operates independently and prioritizes understanding the challenges younger voters face, particularly Generation Z, many of whom rejected the party at the polls.
The study also seeks to identify the reasons behind grassroots executives’ disengagement, recognizing their historical importance in driving the party’s electoral success.
The investigation comes amid heightened internal scrutiny within the NPP following the historic election, which featured presidential candidates Mahamudu Bawumia of the NPP and John Mahama of the opposition National Democratic Congress (NDC), both hailing from Ghana’s northern regions.
Despite the significance of this regional dynamic, the NPP failed to secure a decisive victory.
Critics have also pointed to the government’s ineffective communication of its policy successes, which alienated key sections of the electorate.
While the NPP’s official committee plans to assess overarching strategies, campaign messaging, and the economic challenges influencing voter sentiment, the Young Elephants’ study promises a grassroots perspective.
Their findings aim to inform future electoral strategies and help rebuild the party’s foundation for success.
